Retail Sales Programming

Media Type:
DVD

Industry:
Hospitality and Recreation

Client:
Professional Sports Team

Application:
Retail sales of special interest programming

Challenge:
High quality production and use of special features to create a "bonding" experience between the team and their fans.

Why DVD was the best media:
Random access to program segments, from archival footage to insightful interviews allowed viewers to selectively experience the history of their team. The option for viewing in wide-screen (16x9) format added to the impact of the images and stories.

The Allied Vaughn Solution:
The user-friendly navigational design delivered the kind of viewing experience the client had hoped for. Our ability to provide a total solution package - from authoring to distribution - made the entire experience that much more efficient for our customer.

Results:
The client has reported that the initial run of 55,000 DVDs has been outselling the VHS version of the program by a margin of 3 to 1.