An asset by definition is something of value.  Media assets fall under this definition, but in a unique way.  Unlike currency or precious metals that have an inherent value, media assets themselves don’t retain value.  Rather, their value is found in the use of the assets, and it is only by protecting, organizing and providing easy access – by those who need them, when they need them – that it can be realized. 

Media assets may be in either digital or physical formats, still images or motion, words or pictures, and are intended for a variety of applications.  As a result, managing this matrix can be an extremely taxing undertaking, and a viable solution must go beyond just storage and retrieval.

Explore the associated links on this page to find out how Allied Vaughn has created an extremely comprehensive system to manage your media assets, so that your organization can efficiently mine these valuable resources.

For more information contact us Assetmgt@Allied Vaughn