Our experience working with Content Owners, Distributors, Brick-and-Mortar operations, and On-line retailers puts Allied Vaughn in a unique position to confidently guide you as you evaluate the best options for getting titles to market.
The retail landscape for catalog content has changed dramatically over the last 8 years. On-line stores allow for titles to reach audiences that just could not be served through brick-and-mortar channels.
But, that doesn’t mean the task of setting up a network is any easier:
- You must develop relationships with dozens, if not hundreds of genre-based - as well as generalist web-retailers – targeting content with the appropriate outlets.
- Retail outlets vary widely in their technology implementation, making flexible order processing protocols a critical component of your work flow. EDI, XML, CSV, PDF, etc. A distributor needs to support all in order to maximize the opportunity.
- Many of the portal retailers (i.e. Buy.com) require you to do the heavy lifting of setting up and managing your title listings, linking to their proprietary order feed mechanisms and data exchange protocols, etc.
- Merchandising assistance is just as important as before. Metadata, artwork, pricing structures, and promotional tools need to be developed, and maintained, along with online portals where retailers can access them.
- In addition, regular communication with the network is critical to getting your titles priority position in their marketing efforts.
Allied Vaughn takes on all of these tasks when we serve as a distributor of your catalog, freeing you up to focus on other aspects of your business.
Regardless of your situation, we can match our Media-On-Demand technology with the appropriate resources to ensure your titles reach consumers hands quickly, efficiently, and most importantly, profitably.
For more information contact us at MOD@AlliedVaugn