Retail Sales – Direct to U

Create consumer attention to our MOD Catalog with our online retailers and increase sales across deep catalog and new DVD & Blu-ray releases. The classic collector tends to buy their product more from catalog than online sales and/or batch orders online taking advantage of promotional discounts. For new releases, once the initial wave of consumer sales pass, how do we keep the title alive and generating revenue in our sales channels?

Working with AEC/Direct to U Executives, Allied Vaughn created a large portfolio of participating studio content, curated and packaged in a pre-approved  promotional program, wherein every month our studios see their titles highlighted across the AEC/DTU Brands, which include deepdiscount.com, Critics’ Choice Video, Movies Unlimited, Shop.TCM.com and many more.

“The Direct To U Brands are known for having long-tail product, and the titles that Allied Vaughn provides help us do exactly that.  This allows us to offer titles not found in stores, that our consumer demographic is looking for.  We do very well with the new releases, but it is the deep catalog where we really shine.  The product is showcased not only on our websites, but also in our print catalogs that speak to this key consumer.  Because of the breath of titles Allied Vaughn offers, in our fiscal 2018 (6/1/17 – 7/31/18) the DTU Brands shipped over 125,000 units of Allied Vaughn products.  This makes 100’s of thousands of happy consumers, with no returns!  Keep it up, Allied Vaughn!”

– Lauren Watt   Senior Director – Video, Consumer Products & Non-Media  Marketing