With a DAM system established and providing a centralized repository for dozens of creative agencies, and pushing thousands of assets across various business functions, the DAM investment was not paying off. As with most new DAM systems, backlogs were building, metadata was in need of development, and users were experiencing long, costly delays in projects. With the increasing activity on the system there was a strong need to enhance workflow for the hundreds of users worldwide.
Our client engaged us to provide a managed service team that oversees the workflow and user support needs of the DAM system. Critical services including project management, asset ingestion, taxonomy development, metadata entry, content delivery, and customer service — important roles in maximizing the value of their DAM system. DAM automation helps the process, but there is always a need for the ‘human expertise’ to orchestrate between systems, processes and people.
With Allied Vaughn’s DAM service team, our client’s DAM adaptation continues to grow with more efficient processes, increased value in assets and systems, and enhanced end user experience.