Protect DVDs with MOD Anti-Copy Technology

Understanding anti-copying technology for Manufacturing-on-Demand  requires knowing how it differs from CD/DVD replication - the process most customers are familiar with.  Replication of CDs or DVDs utilizes injection molding technology to mass produce hundreds or thousands of optical discs from a mold.  This fast, high volume process is why a CD or DVD is a very low cost for a large quantity of discs. It is also why for a small run of say, 250 or 500, the per disc cost can be very high, especially on new orders. And that may depend if your replicator is willing to accept an order for a small run of discs.

Once the CD or DVD has exited the molding process, they are then run through a silk screen or offset ink printer to apply color to the discs surface for the artwork. From there, they are put onto automated or manual packaging stations for insertion into cases, wallets, etc. You can then see why the turntime to replicate is measured in days for manufacturing, packaging and assembly.

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Copy protection in Replication requires the producer to encode their DVD-R  or DLT master with an anti copy process, such as ROVI’s Copyblock during the authoring process. That master is sent to the replication facility where the encrypted master is created into a mold, and from that, thousands of protected copies are made.

 Unlike Replicated Discs, MOD manufacturing uses DVD-R media to duplicate or “burn” the DVD masters’ image onto a blank DVD-R. Automated towers of optical drives record one disc at a time and then these discs are thermally imprinted with the color artwork during this stage. The discs are taken to assembly stations where they are ”married” with a 4-color disc wrap that also was printed on-demand when the disc title was ordered. The wrap and disc are assembled and prepared for shipment.  In essence, rather than hundreds or thousands of discs being made from a mold, in MOD your master is creating one disc or a “one-off”. The creation of one DVD, packaged and assembled and distributed is measured in hours. Most titles ordered by a consumer on one of Allied Vaughn’s customers websites ship within 48 hours of the order clearing payment.

That allows content companies, such as Allied Vaughn customers, the ability to eliminate warehousing an inventory of titles which may not sell for months or years, and to only order what they need- whether that be one DVD shipped directly to a consumer, or 30 or 60 DVDs to go into their warehouse to satisfy a month’s needs.

DVD-R then, by its nature, is made to be a copying medium. To prevent the copied disc from being copied yet again, technology companies such as Sonic’s Q-Flix CSS and Fortium Patronus have created anti-rip technologies wherein the same protection is now available for MOD discs with the same level of protection as replicated discs.

While essentially providing the same results, their approaches differ somewhat.  With Q-flix CSS, the protection mechanisms are applied at the time of burning using a combination of encryption software and specialized DVD-R media, whereas Fortium’s technology involves encrypting (vs. encoding) the ISO master file. We encourage you to contact Allied Vaughn to discuss these options and choose the one best suited for your needs and market.

Allied Vaughn is one of the first MOD facilities in the country to offer both.  As a result, we can discuss with you how to protect your media investment and increase the sales of your titles using these processes, along with an implementation of an On-Demand strategy in your supply chain.

For more information, contact Richard Skillman at mediatrends@alliedvaughn.com

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